Product overview

Stop running your partner program on vibes.

SoundGTM replaces the spreadsheets, the chasing, and the end-of-quarter scramble with a partner program that actually runs itself.

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See it for yourself.

A guided, interactive demo of the product.

Pipeline

Always know where every deal stands.

No more asking partners for updates, no more manual tracking outside your CRM. Your full partner pipeline is live, risk-scored, and telling you what needs attention.

  • Every deal, stage, and risk score updates automatically. No more status requests.
  • Automatic risk scoring flags stale deals before they die.
  • The partner leaderboard ranks by actual revenue, not activity.
  • Pipeline lives in SoundGTM and stays in sync with your CRM.
Pipeline
Deal registration

Deal registration that happens without you.

SoundGTM captures every partner touch automatically, however it came in. No more end-of-quarter reconciling or disputed attributions.

  • CRM sync, calendar links, email, LinkedIn signals, partner links: all register automatically.
  • Partners can self-register from their portal, or we capture it before they even think to.
  • Every entry point is tracked, so nothing falls through the cracks at payout time.
  • Every deal has a clear source, timestamp, and paper trail.
Deal registration
Partner management

Stop being the bottleneck.

Partners sign up, get onboarded, and start submitting deals without you managing every step. Set the rules once. The program runs from there.

  • Share a public signup link: partners onboard themselves.
  • Set auto-approve or manual review once, flip it any time.
  • Per-partner commission overrides live in the system, not in your head.
  • Bulk invite, batch approve, and manage at scale from one place.
Partner management
Payouts

Pay people what you promised. On time.

Commission math that runs itself. Set the rules once and stop doing end-of-month calculations in a spreadsheet you're afraid to get wrong.

  • Payout rules trigger automatically when CRM conditions are met.
  • Partners see pending and paid commissions in their portal. The "when am I getting paid?" emails stop.
  • Every payment has a clear rule, a clear trigger, and a Stripe transaction ID.
  • Batch-approve up to 25 payments at once and move on.
Payouts
Reporting

Walk into every meeting with real numbers.

No more building a QBR deck the night before. The data is already there: clean, current, and ready to share.

  • Pipeline, revenue, win rate, and partner performance are always current.
  • Every metric in one dashboard, exportable any time.
  • The leaderboard sorts by deals, pipeline, revenue, and win rate. Invest accordingly.
  • Stage conversion rates and time-in-stage tell the real story. No more "we think."
Reporting
Partner portal

Stop being your partners' help desk.

Partners check deal status, submit deals, and access materials on their own, without emailing you. Branded to look like you built it.

  • Partners track their own pipeline in real time. The "what's the status?" emails stop.
  • Everything lives in the portal, always up to date. No more files over email threads.
  • One branded URL, your logo, your colors, zero setup friction.
  • Full white-label including custom domain. Not a generic affiliate portal.
Partner portal
AI / MCP

Do it all from where you're already working.

SoundGTM exposes an MCP server. Connect it to Claude, ChatGPT, or Gemini once — then ask questions and take action on your partner program without leaving the chat.

  • Ask plain-English questions: stalled deals, pipeline summaries, pending commissions.
  • Take action: approve commissions, invite partners, send announcements to all active partners.
  • Read-only or read + write — you control exactly what the AI can do.
  • Works with Claude Desktop, claude.ai, ChatGPT, and Gemini.
Claude — soundgtm connected● connected
YouWhich partners have stalled deals?read
YouGive me a pipeline summary — how many deals are at each stage?read
YouList all pending commissions.read
YouApprove all pending commissions.write
YouInvite acme@example.com to our partner program.write
YouSend an announcement to all active partners about our new pricing.write
Works with Claude, ChatGPT, and Gemini. Read or read + write — your choice.

Works with the tools you already use.

If it's in your stack, there's a good chance it's already connected.

HubSpot
CRM
Salesforce
CRM
Attio
CRM
Pipedrive
CRM
Calendly
Meetings
LinkedIn
Social
Gmail
Email
Slack
Notifications
Stripe
Payments

Ready to stop doing this the hard way?

Free to start. No credit card, no sales call, no spreadsheet required.

Start free.