Common questions, straight answers.

SoundGTM is partner program management software for B2B channel teams. It tracks every deal your partners influence, scores risk automatically, calculates commissions, and tells you exactly what to do next. All in one place. It replaces the spreadsheets, disconnected CRM workarounds, and guesswork that most partner managers are stuck with.

Anyone running a partner program at a B2B company: a Partner Manager, Head of Partnerships, Channel Lead, or a CEO who owns it themselves. If your program is held together with spreadsheets, a CRM, and a Notion doc and you spend more time chasing deal registrations and commission discrepancies than actually working with partners, SoundGTM is for you.

Three things: First, we don't charge commission fees. PartnerStack takes 3–15% of every partner payout. We charge zero, at every tier. Second, you can see our pricing right now without talking to a sales rep. Third, we're built specifically for the pipeline visibility problem: risk scoring, AI-drafted outreach, and deal reg from six different sources (CRM, LinkedIn, Calendly, landing pages, partner portal, and more). Tools like PartnerStack are partner recruitment and payments platforms. SoundGTM is about making the dark referral funnel visible.

Deal registration is how a partner officially claims credit for influencing a deal. In SoundGTM, partners can register deals through the partner portal, but we also capture them automatically: if a partner books a meeting through Calendly, if they mention you in a LinkedIn comment, if a deal already exists in your CRM, or if they click a partner-tagged landing page. If a partner touches the deal, it shows up here.

Yes, genuinely free. No credit card required, no trial that auto-converts. The free tier supports up to 10 active partners, 50 deals, and 1 team seat. You get the partner portal, deal registration, live pipeline with risk scoring, basic commission tracking, notifications, and basic reporting. It's a real partner program, not a crippled demo.

Never. PartnerStack charges 3–15% of every dollar that flows through their platform. We charge zero commission fees at every tier: Free, Growth, Scale, and Enterprise.

Every new account gets 14 days of full Scale access: that's the $250/mo tier with unlimited AI, 3 CRM integrations, white labeling, and everything else. After 14 days, the account gracefully downgrades to Free. Your data stays, your partners stay, nothing gets locked or deleted.

The Growth plan ($50/mo) makes sense when you have more than 10 active partners, need your CRM connected, want AI recommendations and email drafting, or need Gmail, Slack, and Calendly integrations. If you're running a real program with more than a handful of partners, Growth is where most teams land.

On the Growth plan and above: HubSpot, Salesforce, Attio, Pipedrive, and Zoho. The Scale plan includes 3 CRM integrations simultaneously. If it's in your CRM, it's already tracked in SoundGTM. No manual syncing.

SoundGTM automatically scores every deal in your partner pipeline based on signals like deal age, last activity date, partner engagement, and stage velocity. Deals that are going stale get flagged before they die. You won't find out about a lost deal three months after it happened. The leaderboard ranks partners by actual revenue, not just activity.

On Growth and above: AI-powered deal recommendations (which deals need attention and why) and AI-drafted outreach emails. If a partner goes quiet, SoundGTM flags the relationship and drafts the re-engagement email for you. On Scale: unlimited AI usage plus LinkedIn comment scanning, which surfaces when a partner mentions you publicly.

Yes. Custom branding (logo, colors) is available on Growth. Full white labeling (custom domain, full brand takeover) is available on Scale and above. Your partners see your brand, not SoundGTM's.

You set up payout rules based on deal stages: 10% of ACV when a deal closes, for example. When a deal hits that stage in your CRM, the commission calculates automatically and queues for payment. You can pay through Stripe or record manual payouts. You promised 15%. The math shouldn't require a spreadsheet.

Beyond CRM: Gmail (deal and email attribution), Slack (notifications and deal updates), Calendly (automatic deal registration when a partner books a meeting), LinkedIn (comment scanning on Scale), and Stripe (partner payouts). More integrations are in the roadmap. Contact us if something specific is blocking you.

Partners get invited to your branded portal where they can register deals, check the status of their pipeline, and see their earnings. They don't need to install anything. If you have Calendly or CRM integration set up, many deals register automatically without partners lifting a finger.

Yes. The free tier is specifically designed for this. You get a real portal, real deal registration, and real pipeline tracking without paying anything. Most programs that are just getting started find Free covers everything they need until they cross 10 active partners.

Most teams are up and running in under an hour. You connect your CRM, invite your partners, and your existing deals start flowing in. No data migration required, no IT project. The 14-day Scale trial gives you full access to every integration from day one.

Yes. The Enterprise plan is built for programs with 500+ partners: SSO/SAML, a dedicated Customer Success Manager, custom SLA, white-glove onboarding, and data migration. Contact us at hello@soundgtm.com to discuss your requirements.