We built this because
we lived it.
Most B2B companies want to grow through referrals and partnerships. Most partner programs fail anyway. Not because the strategy is wrong, but because the one person running it doesn't have the tools to keep it visible, accountable, or moving.
We've been that person. We know what it costs.
What we built
SoundGTM makes the dark referral funnel visible, shows who's driving revenue, and tells you what to do next.
If it's in your CRM, it's already tracked.
If a partner books a meeting, that deal is already registered.
If a partner goes quiet, we tell you and draft the re-engagement.
If a deal closes, the commission calculates and queues for payment. Automatically.
You don't need an FTE or an agency. You just need to be able to see what's happening.
Meet the founders
Decades of combined experience shipping software products in the B2B space.
- ✓ CEO @ Kissmetrics
- ✓ CMO @ Madison Logic
- ✓ MBA in Leadership, Simmons
- ✓ BS in Biology, MIT
Jenn led marketing, sales, and customer success teams across a decade of B2B companies, including Kissmetrics, where she served as CEO and led the company to a successful exit in May 2023. She's been in the HubSpot ecosystem since the early days, with executive roles at Madison Logic, Bizible, and Indix. MBA in Leadership from Simmons. BS in Biology from MIT.
- ✓ CEO @ GlobalID
- ✓ VP of Product @ ORSNN
- ✓ Senior PM (Technical) @ Amazon
- ✓ BS in Mechanical Engineering, MIT
Kevin is a subject matter expert in platform and marketplace strategy, with stints at Amazon across Payments, Advertising, and Alexa, plus early-stage startups in FinTech and Digital Identity. He was CEO at GlobalID and VP of Product at ORSNN. He knows what growth-stage companies need to deliver on a referral partnership platform and has led the engineering, data science, and product teams to prove it. BS in Mechanical Engineering from MIT.
Ready to see what your partners are driving?
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