# SoundGTM

> Partner program management software for B2B channel teams. SoundGTM makes the dark referral funnel visible: live pipeline with automatic risk scoring, deal registration from six sources (CRM, LinkedIn, Calendly, landing pages, email, and the partner portal), commission and payout tracking, and AI-drafted partner outreach — all without commission fees at any pricing tier.

SoundGTM was founded by Jenn Steele (CEO, former Kissmetrics CEO) and Kevin Boehm (CTO, former Amazon PM) to solve the partner pipeline visibility problem they lived firsthand. The app is at partnertracker.soundgtm.com.

## Product

- [Product overview](https://soundgtm.com/product): Full feature walkthrough — pipeline, deal registration, partner management, payouts, reporting, and the partner portal.
- [Pricing](https://soundgtm.com/pricing): Free tier (up to 10 partners, 50 deals, 1 seat), Growth at $50/mo (up to 100 partners), Scale at $250/mo (up to 500 partners, white labeling). No commission fees at any tier.
- [SoundGTM vs. spreadsheets](https://soundgtm.com/vs-spreadsheets): Side-by-side comparison of tracking a partner program in a spreadsheet versus SoundGTM, plus a calculator for the hours and untracked pipeline manual tracking costs.
- [FAQ](https://soundgtm.com/faq): Common questions about deal registration, integrations, how SoundGTM compares to PartnerStack and Impact, risk scoring, and more.

## Company

- [About](https://soundgtm.com/about): Founders Jenn Steele and Kevin Boehm, and the problem SoundGTM was built to solve.
- [Contact](https://soundgtm.com/contact): Get in touch.

## Blog

- [Blog](https://soundgtm.com/blog): Articles on partner programs, channel sales, ecosystem-fueled growth, and B2B go-to-market strategy.
- [Six Ways Referrals Actually Arrive](https://soundgtm.com/blog/six-ways-referrals-actually-arrive): The six paths referrals travel through the dark referral funnel — manual entry, LinkedIn mentions, CRM notes, spreadsheets, affiliate links, and meeting bookings — and why no single one catches everything.

## Playbooks

- [Playbooks](https://soundgtm.com/playbooks): Practical guides for running partner programs, including the Ecosystem-Fueled Growth Playbook, activation resources, enablement metrics, and troubleshooting guides.